A multi-disciplinary design studio positively connecting humans & digital experiences
SPECIALIZATION & EXPERIENCE
Expertise
Creative direction and branding, B2B SaaS, B2C mobile apps, design thinking, and user experience.
Product Design
UI & Visual Design / Design Systems & Pattern Libraries Creation & Governance / Information Architecture / Interaction Design / Illustration & Animation
User Experience
Design Thinking / Service Design / Mixed Methods Research / Primary & Secondary Research / Usability Testing / A/B Testing
Branding & Marketing
Brand Research & Analysis / Brand Strategy & Development / Visual Identity Systems / Brand Integration
Design Leadership
Designer Mentorship / Remote-focused Communication Strategies / Cross-functional Relationship Management / Hiring & Retaining Top Talent / Annual Goal-setting & Promotions
Design Operations
Budgeting / Vendor Management / Design Execution Process / Tools Process Alignment / Team Culture
Digital Product Strategy
Strategic Planning / Short, Medium, & Long-range Vision Setting / Risk Analysis / Generative Research
CASE STUDIES
Selected Work
Recent projects demonstrating abilities designing award-winning experiences and leading high-functioning teams
How 1TLabs Operates
Principles
TL;DR I believe in customer first.
Understand the Customer/User
Using available data, the design should understand and cater to the customer first, business second.
Design for delight
According to Scott Belsky, the most powerful (& affordable) driver of product growth is surprise, delight, & intrigue.
Design for inclusivity
In 2021, 97.4% of analyzed web pages failed to meet one or more of the criteria from the WCAG 2.0 Level AA. We should do better.
Simplicity is Sophistication
Antoine de Saint-Exupery said perfection is achieved "not when there is nothing more to add, but when there is nothing left to take away.”
Measure Design Outcomes
Without measurable outcomes for design work, it cannot be clear whether success was achieved.
Progress Over Process
Process helps large teams to work together efficiently, but progress is always more important.
Recent Entries
Journal
Perspectives on creativity, brands, and product design
A multi-disciplinary design studio creating software that positively connects humans & digital experiences
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